In the first half of this year, the number of inbound foreigners reached 22.914 million, a year-on-year increase of 20.4%.

According to data released by the National Immigration Administration of China, the number of visa free foreign arrivals reached 17.815 million, accounting for 77.7% of all foreign arrivals and a year-on-year increase of 30.6%.

Deep cultural and tourism routes such as industrial study tours and rural experiences are highly favored, and orders for immersive deep experience products for inbound tourism have increased significantly year-on-year.